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Logo Restoration Guide

How to Fix Pixelated & Blurry Logos

Complete guide to restoring low-quality logos to crisp, scalable vector graphics

December 16, 202410 min readLogo Restoration
Sarah Mitchell
Sarah Mitchell
Senior Graphic Designer & Vector Specialist

A pixelated or blurry logo is more than just an aesthetic issueβ€”it's a brand credibility killer. Whether it's on business cards, websites, or billboards, a low-quality logo makes your business look unprofessional. The good news? Any pixelated logo can be restored to perfect quality.

Interactive Comparison

Pixelated logo example
Before: Pixelated
Vector logo after conversion
After: Vector
Before50%After
3x

Zoom in to see pixelation details

Common Logo Problems Explained

Pixelation
Logo appears blocky when enlarged
Critical

Symptoms

  • β€’ Visible square pixels
  • β€’ Jagged edges
  • β€’ Blurry when scaled

Root Cause

Low resolution raster image

Solution

Convert to vector format (SVG)

JPEG Artifacts
Compression noise around edges
High

Symptoms

  • β€’ Blocky compression artifacts
  • β€’ Color banding
  • β€’ Halos around text

Root Cause

Excessive JPEG compression

Solution

Recreate as vector or use PNG

Wrong Format
Using JPEG for logos
High

Symptoms

  • β€’ White background box
  • β€’ Poor quality on colored backgrounds
  • β€’ Cannot resize

Root Cause

Incorrect file format choice

Solution

Convert to SVG or PNG with transparency

Low DPI
Web resolution used for print
Critical for print

Symptoms

  • β€’ Blurry business cards
  • β€’ Pixelated printed materials
  • β€’ Unprofessional appearance

Root Cause

72 DPI instead of 300 DPI

Solution

Vectorize for infinite resolution

How to Diagnose Your Logo's Issues

Quick Diagnosis Checklist

Check the file format

Is it .jpg, .png, .gif? These are raster formats that pixelate when scaled.

Test scalability

Zoom to 200%. If it gets blurry or pixelated, it's not vector.

Check resolution

Right-click β†’ Properties. If it shows dimensions in pixels, it's raster.

Review file size

Vector logos are typically smaller than 1MB. Large files indicate raster.

Signs You Need Vectorization
  • ❌ Logo looks fuzzy on retina displays
  • ❌ Printer requests "higher resolution"
  • ❌ Can't scale for billboard/signage
  • ❌ White box around logo on colored backgrounds
  • ❌ File format is JPEG or low-res PNG
Signs Your Logo is Vector-Ready
  • βœ… File format is SVG, AI, or EPS
  • βœ… Stays crisp at any zoom level
  • βœ… Small file size (under 500KB)
  • βœ… Transparent background works perfectly
  • βœ… Printer accepts without issues

4 Ways to Fix Your Pixelated Logo

AI-Powered Vectorization (Recommended)
Fastest and most accurate for complex logos
1

Upload your pixelated logo

Support for JPG, PNG, GIF, BMP formats

2

AI analyzes and traces

Advanced algorithms detect shapes, colors, and edges

3

Download perfect SVG

Get scalable vector in seconds

Try AI Logo Restoration

Logo Vectorization Tools Comparison

FreeSVGConverter
AI-PoweredFree credit + paid
β˜…β˜…β˜…β˜…β˜…

Pros

  • βœ“ Advanced AI technology
  • βœ“ Instant conversion
  • βœ“ High accuracy
  • βœ“ Web-based

Cons

  • βœ— Requires credits for multiple conversions

Best For

Professional logo restoration with AI

Adobe Illustrator
Professional$22.99/month
β˜…β˜…β˜…β˜…β˜…

Pros

  • βœ“ Industry standard
  • βœ“ Image Trace feature
  • βœ“ Full editing suite
  • βœ“ Enhanced presets 2024

Cons

  • βœ— Expensive subscription
  • βœ— Learning curve
  • βœ— Desktop only

Best For

Professional designers

Vector Magic
Specialized$295 desktop / $7/mo online
β˜…β˜…β˜…β˜…β˜…

Pros

  • βœ“ Best auto-trace quality
  • βœ“ Full color support
  • βœ“ Transparency support

Cons

  • βœ— Expensive desktop version
  • βœ— Limited editing features

Best For

Batch logo conversions

Inkscape
Open SourceFree
β˜…β˜…β˜…β˜…β˜…

Pros

  • βœ“ Completely free
  • βœ“ Full vector editor
  • βœ“ Trace Bitmap feature

Cons

  • βœ— Limited color support in trace
  • βœ— Steeper learning curve

Best For

Budget-conscious users

Affinity Designer
Professional$69.99 one-time
β˜…β˜…β˜…β˜…β˜…

Pros

  • βœ“ One-time purchase
  • βœ“ Professional features
  • βœ“ Great UI

Cons

  • βœ— No auto-trace feature
  • βœ— Manual tracing required

Best For

Manual logo recreation

Step-by-Step Logo Restoration Process

Complete Restoration Workflow

1

Assess Current Logo

Check format, resolution, and identify issues

2

Gather Source Files

Find highest quality version available

3

Choose Method

AI conversion for speed, manual for precision

4

Prepare File

Clean background, maximize resolution

5

Convert to Vector

Use chosen tool to create SVG

6

Refine Results

Adjust colors, smooth paths if needed

7

Export Formats

Save SVG, PNG, PDF versions

8

Test Applications

Verify on website, print, and signage

Start Logo Restoration

Logo Requirements by Platform

Business Cards
  • β€’ Format: Vector (AI/EPS/PDF)
  • β€’ Resolution: 300 DPI minimum
  • β€’ Color: CMYK for print
  • β€’ Size: 2" typical width
Website
  • β€’ Format: SVG preferred
  • β€’ Fallback: PNG with transparency
  • β€’ Retina: 2x resolution version
  • β€’ Color: RGB/sRGB
Social Media
  • β€’ Format: PNG or JPG
  • β€’ Profile: 400x400px min
  • β€’ Cover: Platform specific
  • β€’ Compression: Minimal
Product Packaging
  • β€’ Format: Vector required
  • β€’ Color: Pantone/CMYK
  • β€’ Bleed: 3mm typically
  • β€’ Resolution: 300+ DPI
Large Format
  • β€’ Format: Vector essential
  • β€’ Banners: 150 DPI at size
  • β€’ Vehicle wraps: Vector only
  • β€’ Signage: EPS/AI format
Email Signatures
  • β€’ Format: PNG or GIF
  • β€’ Size: 150px width max
  • β€’ File size: Under 50KB
  • β€’ Background: Transparent

Pro Tips for Perfect Logo Restoration

Before You Start
  • β€’ Always work with the highest resolution source
  • β€’ Remove any background before vectorizing
  • β€’ Simplify complex gradients when possible
  • β€’ Keep original colors noted (hex/Pantone)
After Conversion
  • β€’ Test at multiple sizes (tiny to huge)
  • β€’ Check on different backgrounds
  • β€’ Verify colors in print preview
  • β€’ Save master file in multiple formats
File Organization
  • β€’ Create "Logo-Master" folder
  • β€’ Include: SVG, AI/EPS, PNG, PDF versions
  • β€’ Add color guide document
  • β€’ Include usage guidelines
Common Mistakes
  • β€’ Using JPEG for logos (ever!)
  • β€’ Ignoring color space differences
  • β€’ Not testing before printing
  • β€’ Forgetting transparent versions

About the Author

Sarah Mitchell

Sarah Mitchell

Senior Graphic Designer & Vector Specialist

Sarah Mitchell is a graphic designer and vector conversion expert with over 10 years of experience helping businesses, e-commerce sellers, and creative professionals optimize their digital assets. She has converted over 50,000 images to SVG format and specializes in logo vectorization, print-ready graphics, and scalable web assets. Sarah holds a Bachelor of Fine Arts in Graphic Design from Rhode Island School of Design and has worked with brands ranging from Etsy sellers to Fortune 500 companies.

Areas of Expertise:

SVG Conversion & OptimizationVector Graphics & Logo DesignPrint Production & Pre-pressE-commerce Asset Optimization

Credentials:

  • β€’ BFA Graphic Design, Rhode Island School of Design
  • β€’ Adobe Certified Expert (ACE) - Illustrator
  • β€’ 10+ years professional design experience

Restore Your Logo to Perfect Quality

Transform your pixelated logo into a crisp, scalable vector in seconds with AI-powered restoration

Free credit included β€’ No software required β€’ Instant results

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